The study of psychology has told us a lot about business and economics. One thing it’s taught us? Entrepreneurs can apply the illusion of scarcity to appeal to their customers and increase their desire for products and services – to put it briefly, entrepreneurs can use the illusion of scarcity to sell more. There’s a right way and a wrong

When you run a virtual office, you probably don’t think much about how your image is to clients. You aren’t running your office in a physical location where you can have a great-looking sign, a beautiful lobby, and motivational artwork on the wall. You simply work from home and your staff works from home as well. How do you even

If you’re an entrepreneur, you might have similar career hopes for your children. Maybe you want to teach them how to use their own talents, ideas, and perspectives to support themselves. Maybe you’re interested in teaching them something about the rewards of hard work. In any case, you know that there are valuable lessons to be learned from starting a

Should you buy a house or start a business first? Two of the biggest decisions in our lives are when we decide to buy a house or start a business. Sometimes we are unsure which milestone we should take care of first, and we might feel torn between building a company and buying a home. We’re going to come right

This post is part of our series about the best cities in the U.S. for young professionals. Check out the guides to Florida, California, and Texas.  Thinking about making a drastic move to better your career? You’re not alone. Once you realize what path you want to take, it’s natural to start thinking about finding the best place to start

Solo and small firm attorneys are unique in the legal industry. The level of service they offer often surpasses that of larger firms with multiple partners and clients often receive more attention. But if you’re interested in managing your time well and creating efficient processes as a solo and small firm attorney, you’re going to have to let go of

Thinking about registering a virtual local number or toll free number for your small business? Either option could be a wonderful addition to your business, making your company appear larger and more professional. There are a host of benefits to registering a virtual or toll free number for your business, which we’ll outline below. We’ll also let you know what

When is the best time to make business calls? New research is showing us that depending on the nature of the call (sales calls, returning calls, etc.), how quickly you return a call matters much more than the time of day. That’s not to say that you’d ever want to make a business-related call at 9:00 pm or 6:00 am;

The phrase ‘customer-centric’ has been around for a while, but it’s not in common usage. From the words themselves, you can probably grasp that a business that is customer-centric is one that is centered around the customer – just as our heliocentric solar system is one that revolves around the Sun. In fact, a customer-centric business can easily be thought

Missing calls is part of the learning curve of doing business. Many new business owners feel that missing a few calls is not a big deal; “If it’s something important, they’ll leave a voicemail and I’ll get back to them.” Missing calls is inevitable if you’re doing business solo (unless you’re working with a virtual receptionist!), and if you do