{"id":3443,"date":"2019-10-07T15:00:59","date_gmt":"2019-10-07T19:00:59","guid":{"rendered":"http:\/\/conversational.com\/?p=3443"},"modified":"2022-10-18T10:23:43","modified_gmt":"2022-10-18T14:23:43","slug":"what-is-a-customer-centric-business","status":"publish","type":"post","link":"https:\/\/conversational.com\/what-is-a-customer-centric-business\/","title":{"rendered":"What is a Customer-Centric Business?"},"content":{"rendered":"\n<p>The phrase \u2018customer-centric\u2019 has been around for a while, but it\u2019s not in common usage. From the words themselves, you can probably grasp that <strong>a business that is customer-centric is one that is centered around the customer<\/strong>  \u2013 just as our heliocentric solar system is one that revolves around the Sun. In fact, a customer-centric business can easily be thought of as an eager planet revolving around a customer in the position of the Sun.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Customer-centric:<\/strong> <em>Creating a positive consumer experience at the point of sale and post-sale.\u00a0A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same  experience. <\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>The customer-centric business creates goals according to the goals of the customer. <strong>They strategize around what their customers want and need.<\/strong><\/p>\n\n\n\n<p>This is not to say that customer-centric businesses aren\u2019t seeking profits \u2013 in fact, customer-centric businesses may bring in more profit than their counterparts. After all, a business that is dedicated to serving and satisfying its customers is certain to earn more loyal customers and repeat business than a business that ignores customers or leaves its customers wanting more.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s different about a customer-centric business?<\/h4>\n\n\n\n<p>A customer-centric business may not operate all that differently from other businesses; they\u2019re stilling selling something to customers and keeping up with the day-to-day of doing business in the meantime. <strong>What\u2019s different is the underlying philosophy or core values that drive the business and employees.&nbsp;<\/strong><\/p>\n\n\n\n<p>Some company cultures emphasize the customer and others demonize the  customer. Have you ever worked in a place where management and employees alike gathered to gossip about customers or openly spoke about hating their jobs? If so, you\u2019ve seen the opposite of a customer-centric  business in action. You want your company culture to emphasize the  customer, and the best way to do that is by being clear and upfront about it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Making your company more customer-centric<\/h4>\n\n\n\n<p>If your company hasn\u2019t been customer-centric up to this point, it\u2019s not too late to make changes. <strong>Making your company culture more customer-centric starts with your own actions and examples.<\/strong>  By modeling the behaviors and attitudes you\u2019d like to see your team adopt, you encourage them to take the step in the right direction.<\/p>\n\n\n\n<p>By including clear statements about the importance of the customer\u2019s  satisfaction and treatment in training materials and employee handbooks,  you further strengthen the message and have a better chance of getting the new cultural values to take hold in your company.<\/p>\n\n\n\n<p>A customer-centric business is arguably the best model for any business to adopt \u2013 whether you\u2019re a sole proprietor just starting up or a seasoned small business owner with a growing group of employees, putting the customer first will help you increase revenue, strengthen the company culture, and earn more loyal customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The phrase \u2018customer-centric\u2019 has been around for a while, but it\u2019s not in common usage. From the words themselves, you can probably grasp that a business that is customer-centric is one that is centered around the customer \u2013 just as our heliocentric solar system is one that revolves around the Sun. In fact, a customer-centric business can easily be thought … <a href=\"https:\/\/conversational.com\/what-is-a-customer-centric-business\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":19119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-3443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-tips","category-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Customer-Centric Business? - Conversational LLC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversational.com\/what-is-a-customer-centric-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Customer-Centric Business? - Conversational LLC\" \/>\n<meta property=\"og:description\" content=\"The phrase \u2018customer-centric\u2019 has been around for a while, but it\u2019s not in common usage. 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