Things that are out of the ordinary stand out in our minds. If you are interested in leaving a lasting impression with customers, you have to do something extraordinary. That’s not nearly as intimidating as it sounds, because as you may know, many businesses offer sub-par customer service.
If you can do better than your competitor service-wise, you can win more loyal customers and leaving a lasting impression.
To keep your business top-of-mind for your customers, leaving a lasting impression is the key. Here’s how you can ensure you leave a great impression and encourage your customers to keep coming back.
Leaving a lasting impression with customers
It all starts with a plan. What would impress your customers? What do they ask for? How could you surpass their expectations? What are your limitations? These points need to be considered as you re-build your customer service plans and strategies.
Note their wants and needs
Say your audience is made up of small business owners who have not yet hired an employee. You can probably surmise that this group of people is pressed for time, looking for ways to lighten their workload, or is possibly interested in outsourcing certain task groups. They want: More time, a lighter workload, and higher profits. Can you give that to them? Probably not.
But keeping these wants in mind, you can tailor your efforts to help your customers save time and work smarter. Streamline processes so interactions with your company are short and sweet. By knowing what your customers want before they tell you, you take a step toward leaving a lasting impression.
Use your experiences
We’ve all had a great customer service experience somewhere along the line, though they may not happen as frequently as they should. Take your own experiences as a customer in account as you determine ways to leave a lasting impression with your customers. What stood out to you? How have employees and companies weaved their way into your heart in the past? Can you duplicate or replicate those conditions for your own customers to create a lasting impression?
Every company faces limitations, and yours is no exception. What’s holding you back from providing the absolute best service? It could be a lack of staff, unfriendly staff, mass disorganization, low funds, limited channels of communication, and more. Find out what your company’s limitations are and do something about them.
Get rid of rude staff members that may be turning customers away dissatisfied. Hire an answering service to ensure you never miss another call. Make sure you have multiple channels of communication available for customers who need to contact your business.
Leaving a lasting impression with customers is easier than it sounds. Find out what your limitations are – why you haven’t been providing great service in the past – and use your own experiences to determine some great ways to go the extra mile for your customers.
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