Operating a business online is more common than ever before, with more than 70% of businesses in the United States being started from home. An online business has a lot of advantages over a brick-and-mortar business, the first and foremost being that it’s a lot less expensive to open and run.

The business that operates entirely online doesn’t usually require many employees to keep things running smoothly; often, the owner will manage the business solo without issue (until the business grows beyond their capabilities). Online businesses don’t require the owner to commute to work each day, sign a lease, deal with maintenance and upkeep of the property, or purchase shelving and display units.

In short, an online business presents much less of a hassle to a new entrepreneur.

But when it comes to interacting with customers and creating a great customer experience, online businesses have to meet the same mark as brick-and-mortar businesses: They have to exceed the customers’ expectations.

Does your online business need a phone number?

Research shows that those expectations include being able to reach a company on the phone, not just online through email or live chat. While online customer service options are popular and commonplace for online retailers, most consumers still rank the phone as their preferred channel of contact for customer service. That’s why a phone number is essential for online businesses.

Connecting with customers

Online retailers don’t have the same advantage as their brick-and-mortar brethren when it comes to one-on-one customer service and interaction. The phone is still the best way for customers to speak to and interact with a company that only operates online, and businesses that don’t display or share a phone number for customers to call are setting themselves up for failure.

A free business phone number

Even if you’ve never had a business phone line in the past, your customers will appreciate the option to call you for a faster resolution time than emailing or support tickets. And because Conversational gives you a free phone number and forwards your business calls to our professional receptionists, you won’t have to worry about having a phone line installed or manning the phones yourself.

For a 30 day free trial of our answering service, just click the button below. You’ll get 1,000 minutes to use during your trial and access to every single one of our features, like call screening and message delivery via email or secure text. Sign up now to start your free trial with no obligation to sign up!

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