Customers in the United States judge companies and brands the same way they judge and perceive other people – on competence and warmth. Forbes author Chris Malone uses an example to present these findings: “We’ve all had the experience of knowing someone we would recommend for a job but wouldn’t bring home to dinner. The reverse is also familiar: There

An organized workspace goes a long way for better productivity. Clutter on your desk usually means you have clutter in your brain. If you want to focus better, get more done and work in a cleaner environment, you need to know how to organize your desk properly. Here are ten tips to get you started. Purging First Before you do

“The start is what stops most people.” – Don Schula It’s a simple, powerful quote that speaks to people, no matter what situation they’re in and it happens to be the quote depicted in our most engaging Facebook post of all time. That’s no accident, by the way. There’s a formula for creating the most engaging Facebook posts. We’ll get

A company’s logo is arguably the most important visual aspect of their brand. Hiring skilled graphic designers to create a logo is expensive and takes time. That’s why many small business owners and startup founders are turning to online logo makers (sometimes called logo creators). These tools allow anyone, even those without graphic design experience, to create a professional and

Sometimes it takes out-of-the-box thinking to really change your company’s marketing strategies. One way companies are seeing an unexpected change is by incorporating more community outreach into their yearly goals. If you want to build your brand on principles of loyalty and a volunteer spirit, you have to live those values. Reaching out to customers is important for building brand

Building a small business is a challenge. You are trying to get a concept off the ground and running that no one has heard of but you believe in wholeheartedly. You are trying to compete with similar markets but show people why yours is better. The good news is that people in the US love small businesses and love them

What is the general customer service consensus? The little things matter most. We recently asked our customers what makes them loyal to a brand.  Here are some of the responses: “The little things matter the most to me. Send a note.” –S.J., New Jersey “Getting a handwritten note would make me loyal to a brand I already liked.” –M.P., Tennessee

Starting a business happens quickly in some cases and takes place over several years in others. Think about the level of planning you put into your small business and how long you dreamed about it before taking the leap. While it might not seem like that’s technically a stage of small business growth, it truly is. No matter how long

Ownership may feel chaotic at times, but small business timelines are somewhat predictable. When your small business hits a plateau and you start to wonder if success is further away than you thought, it’s important to keep things in perspective. It will help you to know the 3 common business hurdles and plateaus owners face along the way and when

It’s very likely that your business is active on social media already, but are you using Facebook ads yet? Wondering how to use Facebook ads to promote your business? The major social network offers a great, cost-effective, and simple way to reach your target audience using ads that are shown to people you target. But Facebook ads are a finicky