Selling beauty products online can create a new source of revenue for salons, spas, beauty professionals, and growing product brands. You may already recommend products to clients in person. Moving those products online makes them easier to buy again. However, creating an online store takes more than uploading a few product photos. Customers need clear information. They also need simple

Video marketing for Realtors can do much more than showcase homes. A useful video can answer a buyer’s question. It can introduce a neighborhood. It can also help a seller understand what to expect. Most importantly, video lets people see and hear from you before they ever make contact. You do not need a large production team. In fact, many

If you’re selling to a person that isn’t 100% certain they want your product or service, you’ll likely encounter one of a small group of common sales objections. When situation-specific details are taken away, most customer sales objections center around one of six factors, ranging from price to timing. Learning how to overcome these common sales objections is a must in a

Small businesses have many reasons to look forward to springtime, and most of them have nothing to do with the bright, sunny weather. Some industries report March, April, and May as their most profitable quarter of the year. After the holiday bank account drain many of your customers experienced, checking account balances are evening up and IRS refunds are being

How do companies keep in touch with and stay top of mind with their customers after they’ve made a purchase? Some are shrugging their shoulders in response to this question. If you don’t know about post sale techniques, you’re probably not retaining many of your existing customers. While every business owner understands the importance of using effective sales techniques to land new

“I have found that among its other benefits, giving liberates the soul of the giver.” – Maya Angelou Giving is often better than receiving, and the holiday season is the best time to exercise that bit of wisdom. There are so many ways to give back to customers for the holidays – but that’s the issue. Where do you start? How

Gamification (noun): the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. Once you discover the principle of gamification in marketing your business, you’re never going to look back. Gamification is taking the marketing world by

“The start is what stops most people.” – Don Schula It’s a simple, powerful quote that speaks to people, no matter what situation they’re in and it happens to be the quote depicted in our most engaging Facebook post of all time. That’s no accident, by the way. There’s a formula for creating the most engaging Facebook posts. We’ll get

It’s very likely that your business is active on social media already, but are you using Facebook ads yet? Wondering how to use Facebook ads to promote your business? The major social network offers a great, cost-effective, and simple way to reach your target audience using ads that are shown to people you target. But Facebook ads are a finicky

Did you realize your social media is really important in the business world? It’s not as important which platform you use, but it’s really important that you make yourself known somewhere. It’s ideal to join multiple sites but the top choices include Facebook, LinkedIn, Instagram, Twitter, and Pinterest. If you’re not sure where to start, consider turning to a virtual