Sometimes it takes out-of-the-box thinking to really change your company’s marketing strategies. One way companies are seeing an unexpected change is by incorporating more community outreach into their yearly goals. If you want to build your brand on principles of loyalty and a volunteer spirit, you have to live those values. Reaching out to customers is important for building brand

What is the general customer service consensus? The little things matter most. We recently asked our customers what makes them loyal to a brand.  Here are some of the responses: “The little things matter the most to me. Send a note.” –S.J., New Jersey “Getting a handwritten note would make me loyal to a brand I already liked.” –M.P., Tennessee

Starting a business happens quickly in some cases and takes place over several years in others. Think about the level of planning you put into your small business and how long you dreamed about it before taking the leap. While it might not seem like that’s technically a stage of small business growth, it truly is. No matter how long