Working on building your loyal customer base is one of the most profitable strategies you can put into effect at your business. Customer acquisition is always essential, as you can’t grow without taking on new customers, but what we often miss out on are the profitable rewards that loyal customers bring. How much are loyal customers worth to your business? Did

Customer loyalty is everything. It’s what causes a customer to come back to keep buying from you. It’s the key ingredient to why you will succeed over your competition. Without customer loyalty, a first-time customer won’t feel any urge to return to you in the future. Customers that have purchased from you once or twice will have no guilt moving

In this blog post, we’ll define the reinforcement stage of customer care and talk about some of the goals you’ll want to set to accomplish during this stage in order to earn more lifelong and loyal customers. After the initial purchase and transaction, your customer is not obligated to stick around or choose to do business with you again in the future.

If you want to make potential customers warm up to your company, you’ve got to give them a good reason. Customers have so many options to choose from when it comes to purchasing a product or service – getting them to say yes to you requires some special effort. Customers need to build confidence and trust in your company before

Things that are out of the ordinary stand out in our minds. If you are interested in leaving a lasting impression with customers, you have to do something extraordinary. That’s not nearly as intimidating as it sounds, because as you may know, many businesses offer sub-par customer service. If you can do better than your competitor service-wise, you can win

When it comes to answering a business phone, there are basically three options: Have a live person answer the calls Hire a third party to field your calls Or make use of automated phone systems. Interactive Voice Response (IVR) technology is what powers automated phone systems. IVR systems allow callers to listen to a menu of options and select via

Customers in the United States judge companies and brands the same way they judge and perceive other people – on competence and warmth. Forbes author Chris Malone uses an example to present these findings: “We’ve all had the experience of knowing someone we would recommend for a job but wouldn’t bring home to dinner. The reverse is also familiar: There

What is the general customer service consensus? The little things matter most. We recently asked our customers what makes them loyal to a brand.  Here are some of the responses: “The little things matter the most to me. Send a note.” –S.J., New Jersey “Getting a handwritten note would make me loyal to a brand I already liked.” –M.P., Tennessee

Ending a call politely should always be your goal, whether it’s a routine call, a long winded caller on the other line or an upset customer who is becoming aggressive. Ending a call politely is easy enough when it’s a routine call – once the matter is resolved, a simple “Is there anything else I can assist you with today?”

Working on building your loyal customer base is one of the most profitable strategies you can put into effect at your business. Customer acquisition is always essential, as you can’t grow without taking on new customers, but what we often miss out on are the profitable rewards that loyal customers bring. How much are loyal customers worth to your business?