The eCommerce industry continues to evolve at an extraordinary pace. New technology is changing how customers discover products, compare options, communicate with brands and complete purchases. At the same time, shoppers are becoming more selective about where they spend their money and what they expect from the businesses they support. For online retailers, simply having a functional website and competitive

Shipping may happen after a customer clicks Buy Now, but it can influence the purchasing decision long before an order is placed. Today’s online shoppers consider much more than the price of the product itself. Shipping costs, delivery speed, carrier options, estimated arrival dates and return policies can all influence whether someone completes a purchase or abandons their cart. That