Think about the last time you purchased something online. There’s a good chance you weren’t sitting at a desktop computer. You may have discovered the product while scrolling through social media, searched for it from your phone, read reviews, compared prices and completed the entire purchase without ever opening a laptop. That’s increasingly normal for today’s online shoppers. Mobile devices

The eCommerce industry continues to evolve at an extraordinary pace. New technology is changing how customers discover products, compare options, communicate with brands and complete purchases. At the same time, shoppers are becoming more selective about where they spend their money and what they expect from the businesses they support. For online retailers, simply having a functional website and competitive