Customer loyalty programs can be a smart business decision to help you earn more repeat business. And they’re not uncommon – a study by Colloquy found that the average family in the U.S. is a member of more than 29 different customer loyalty programs, though they are typically only active in about 12 of those programs. Does this mean that

Sometimes it takes out-of-the-box thinking to really change your company’s marketing strategies. One way companies are seeing an unexpected change is by incorporating more community outreach into their yearly goals. If you want to build your brand on principles of loyalty and a volunteer spirit, you have to live those values. Reaching out to customers is important for building brand

Human beings are complex. When we don’t feel like we deserve or can entirely handle the responsibility that comes with reaching any level of success, we panic. We feel like frauds who have somehow managed to sneak past security and fool everyone into thinking we belong there. We feel unsure of our professional abilities and skill level. There’s a name

Rural tourism is becoming one of the most lucrative and viable business ideas for small towns and rural areas. But how does one make money in an area that doesn’t support much economic activity? The very principles of rural tourism are the same things driving its success in small towns across America (and globally). If rural tourism is just getting

Throughout life, our confidence waxes and wanes. In certain areas where we feel we are doing well, it’s easy to feel confident. But in areas where we don’t have as much consistent success, feeling confident is harder. If you want to grow your confidence as a business owner, consistency is what you should strive for. You can’t turn yourself or

Are you considering bringing a virtual receptionist into the mix? It would help with all of those overwhelming phone calls and take a bit of the workload off your shoulders. You don’t want an automated robotic voice handling your customers’ calls giving them an impersonal feeling from your business but you also could use the extra help. It’s not really

Everybody is looking for ways to be more productive throughout the day. It’s the only way to gain time when you can’t make the day any longer than 24 hours. All that you can do is make the most out of those hours and find shortcuts to get things done faster in order to get more done with the time

What is Workplace Morale? Workplace morale refers to the attitudes and opinions employees have about their company and their roles within them.  Why is Workplace Morale Important to My Business? Staff morale is proven to be the backbone of any business. As a business owner, you can’t afford to not take it seriously, because positive work cultures breed productivity and

With each passing year, the most common hurdle many businesses are facing is finding and retaining good quality help.  This comes at a high price for many businesses, and it seems quality help is getting harder to find. Cost #1 How Understaffing Can Damage Your Business Ensuring proper staffing levels is vital to a business’s success and operating without the

The study of psychology has told us a lot about business and economics. One thing it’s taught us? Entrepreneurs can apply the illusion of scarcity to appeal to their customers and increase their desire for products and services – to put it briefly, entrepreneurs can use the illusion of scarcity to sell more. There’s a right way and a wrong