Customer loyalty programs can be a smart business decision to help you earn more repeat business. And they’re not uncommon – a study by Colloquy found that the average family in the U.S. is a member of more than 29 different customer loyalty programs, though they are typically only active in about 12 of those programs. Does this mean that

Recruiters have an insider’s perspective of hiring – they do it for a living. Passing only the best, most qualified applicants on to employers is a recruiter’s job, and only experience and know-how can ensure one can wade through a sea of under-qualified applicants to find the diamond in the rough. Recruiters share their 5 best hiring tips below, from

Things that are out of the ordinary stand out in our minds. If you are interested in leaving a lasting impression with customers, you have to do something extraordinary. That’s not nearly as intimidating as it sounds, because as you may know, many businesses offer sub-par customer service. If you can do better than your competitor service-wise, you can win

To most, Fall is a time for bonfires, apple cider, crunching leaves along pathways, and a chill in the air. But for small businesses, Fall is a unique opportunity to sell. Fall means it’s time to pull a few new promotion ideas out and start selling more. You don’t have to wait until the holidays for a little profit boost!

When it comes to answering a business phone, there are basically three options: Have a live person answer the calls Hire a third party to field your calls Or make use of automated phone systems. Interactive Voice Response (IVR) technology is what powers automated phone systems. IVR systems allow callers to listen to a menu of options and select via

Customers in the United States judge companies and brands the same way they judge and perceive other people – on competence and warmth. Forbes author Chris Malone uses an example to present these findings: “We’ve all had the experience of knowing someone we would recommend for a job but wouldn’t bring home to dinner. The reverse is also familiar: There

An organized workspace goes a long way for better productivity. Clutter on your desk usually means you have clutter in your brain. If you want to focus better, get more done and work in a cleaner environment, you need to know how to organize your desk properly. Here are ten tips to get you started. Purging First Before you do

“The start is what stops most people.” – Don Schula It’s a simple, powerful quote that speaks to people, no matter what situation they’re in and it happens to be the quote depicted in our most engaging Facebook post of all time. That’s no accident, by the way. There’s a formula for creating the most engaging Facebook posts. We’ll get

A company’s logo is arguably the most important visual aspect of their brand. Hiring skilled graphic designers to create a logo is expensive and takes time. That’s why many small business owners and startup founders are turning to online logo makers (sometimes called logo creators). These tools allow anyone, even those without graphic design experience, to create a professional and

Sometimes it takes out-of-the-box thinking to really change your company’s marketing strategies. One way companies are seeing an unexpected change is by incorporating more community outreach into their yearly goals. If you want to build your brand on principles of loyalty and a volunteer spirit, you have to live those values. Reaching out to customers is important for building brand